News Release
Charter Communications and Wilen Media Announce Direct Marketing Agreement
As part of the agreement, Charter will retain the services of Wilen Media for printing, distribution, print asset management, and archiving. Using advanced systems and processes developed in partnership with Wilen, Charter expects to increase the response time of campaigns while improving the economics of its direct mail efforts compared to traditional methods. Additionally, Wilen's web-based systems include tracking, monitoring and evaluation capabilities, enabling Charter to have more current and accurate performance data associated with both national and regional campaigns.
Barbara Hedges, Charter's senior vice president, marketing said, "This agreement represents another step in our ongoing efforts to develop a best in class direct response marketing infrastructure. We believe our partnership with Wilen enables us to maximize the efficiency of our direct mail investments and increase our overall economies of scale to better promote the value of our services to customers and potential customers."
"Our agreement with Charter reinforces the value of our products and services and our broader role in the ever-expanding world of media," said Paul Caravello, senior vice president of Wilen Media. "Charter is an industry leader in deploying these technologically advanced systems and products for the full spectrum of production, printing and distribution of direct mail, and this agreement further demonstrates that we are delivering on our strategy of being the leading provider of direct mail and printing services to the cable telecommunications industry."
About Charter Communications
Charter Communications, Inc. (Nasdaq:CHTR) is a leading broadband communications company and the third-largest publicly traded cable operator in the United States. Charter provides a full range of advanced broadband services, including Charter Digital(R) video entertainment programming, Charter High-Speed(R) Internet access, and Charter Telephone(R). Charter Business(R) similarly provides scalable, tailored and cost-effective broadband communications solutions to business organizations, such as business-to- business Internet access, data networking, video and music entertainment services and business telephone. Charter's advertising sales and production services are sold under the Charter Media(R) brand. More information about Charter can be found at www.charter.com.
About Wilen Media
Wilen Media Corporation, a wholly-owned subsidiary of Wilen Group, LC, is focused primarily on full-service strategic marketing, creative, media planning and buying, database management and W3, a proprietary technology suite of tools that allows marketers to work smarter online. Wilen Media is based in Farmingdale, New York and has an office in San Jose, California. Wilen Media's clients include Charter Communications, Comcast, HBO, Time Warner Cable, Ultimate Fighting Championship (and World Wrestling Entertainment, Inc. More information about the company can be found at www.wilengroup.com
SOURCE: Charter Communications, Inc.
Charter Communications, Inc.
Anita Lamont, 314-543-2215
or
Wilen Media
Joe Boyle, 917-376-3595
joe@octoberstategies.com